Asda George launches budget Asda Wedding Dress Range

UPDATE - Asda George have now launched the Bridal Dress range - go and buy now!

UPDATE - We ran this story back in 2006. Now, in 2010, Asda George are releasing their new range of Asda budget wedding dresses >>.

The new collection, which will be available online in May, includes a bride's dress for £60 and a groom's suit for £40.

There will be two Asda bridal dresses, a lovely Grecian style wedding dress with some beading and the other Asda bridal dress is a more tradtional style with some delicate lace.

The bridemades are not left out with the gorgeous magenta empire line Asda bridesmaid dress, with rose detail, which will only be £14 for children and £28 for adults!

That meams you can dress the Bride, the Groom, the Maid of Honour and two small bridesmaids for only £156! Fantastic value!

Watch Fiona Lambert, the Brand Director at George, as she introduces the new George wedding collection in this video >>

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2006 Story...

Supermarket giants, Asda are well known for their low cost 'George' clothing collection, but they have surpassed themselves this week by launching their new range of budget wedding dresses.

The wedding dresses, at a cost of £60, will be available on our selves in time for Valentines Day.

Low cost dresses could be the kick-start the wedding industry needs to help boost its trailing numbers as more couples choose to cohabit, rather than tie the knot. Who can blame a bride to be for opting for an Asda dress when a recent Mineral poll showed the average cost of a wedding dress now at £826.



Asda's New Wedding Collection

Asda budget wedding dresses are part of their new wedding collection where they claim they can dress both the bride and groom for under £200. The collection also extends to bridesmaid dresses for £30 and pageboy outfits from under £20.

Angela Spindler, George's global managing director has said: "You've heard of fairytale weddings well we think that most wedding dresses are being sold with a fairytale price tag. With the introduction of our new bridal collection all that is set to change."

"No other retailer in the UK will offer such great value without compromising on design or quality. A wedding dress for just £60, I can hardly believe it myself."

Fashion designer Jeff Banks however, doesn't share the same enthusiasm, as he viewed the collection as more of a gimmick as he told the Mail: "Brides spend years planning their weddings these days and the dress is the central part."

What's your opinion on the low cost wedding dresses? Would you be prepared to wear one for your Big Day?

Complete our 2010 poll to tell us what you think and see what others have to say.

Look at our 2006 results.